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W.DRESSROOM is a fragrance and lifestyle brand launched by renowned Korean designer, Bum-Suk Choi. It was Choi’s wish to capture the momentary scents and fleeting feelings he experienced whilst traveling the world. He believed that fragrances complete a look and to influence how we feel about a person or space.

W.DRESSROOM is the number one masstige fragrance brand in Korea, selling a bottle every 6 seconds, and the favorite of K-Pop idols and celebrities.

Create your own sensuous lifestyle with a special scent for every moment of your life with W.DRESSROOM.

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